Microsoft Tag

Towards Privacy-Centric Data Collection: Studying Google and Microsoft in Eliminating Third-Party Cookies

  |   Artificial Intelligence   |   No comment

The Need for Relevant and Secure Methods Data analytics and management are evolving, mirroring the shift from reliance on third-party cookies to the use of first-party data. Specifically, as third-party cookies are slowly phased out, it becomes crucial for marketers and business analysts to rethink...

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