Enterprises are driving real-time customer engagement activities by involving in value-based programs. By driving personalized interactions, leveraging real-time information to make customer’s experience increasingly relevant and immediate, retailers require access to consumer reviews and experiences. By tracking various social media platforms such as Twitter, blogs, and review sites, enterprises have enormous opportunity to assess customer likes, dislikes analyze opinions and drive operations that enhance customer experience.
Element leverages analytics to enable retailers to make sense of all the existing data amassed through various communication channels and focus on activities that are more customer relevant. By leveraging predictive analytics we help enterprises understand customer mindset, their needs, and align their activities in accordance to customer journey. Retailers can drive decisions based on past and present customer engagements and be able to educate and attract consumers with new recommendations. Our solutions helps enterprises boost sales, improve business performance and thus helps enterprises to remain competitive in the market place.
Our Retail Analytics solution can improve numerous retail business functions such as:
- Customer Segmentation
- Customer Acquisition
- Cross-Sell and Upsell
- New Product Recommendation
- Customer Retention/Loyalty/Churn
- Voice of the Customer
- Customer Lifetime Value
- Market basket Analysis