Marketing and Customer Experience

Disruptive forces are converging and creating new opportunities and standards for the financial services industry. Varying customer needs and demands, ongoing regulatory changes and increasing consolidation are surging with every passing minute. To assess and understand customer behavior, their preferences and purchasing habits, enterprises are leveraging business intelligence tools and data analytics to make smart decisions.


Element delivers analytical capabilities and insights to allow financial institutions to analyze customer profitability. Analyzing customer profitability helps financial institutions to focus more on profitable customers, drive strategies to identify and target new customers who have the potential of becoming future prospects. Financial institutions can also predict customer attrition rates and develop effective marketing campaigns based on analysis of customer behavior and preferences.


We enable organizations to personalize customer interactions in real time across all channels. Our real-time analytics enable organizations to understand and optimize customer experience, assess customer needs and behavior and accentuate marketing initiatives that impacts revenue. Our solutions include the following,


  • Engagement
  • Optimization
  • Planning


Business Value


  • Optimized customer experience
  • Enhanced marketing performance
  • Streamlined and targeted marketing activities that boost revenue
  • Domain experienced technology consultants deployment capability


We design and build Marketing and Customer experience solution for Financial Services companies to enable them to perform:


  • Customer Analysis
  • Customer Satisfaction Analysis
  • Sales and Marketing Analysis
  • Customer Segmentation Analysis
  • Promotion Analysis
  • Customer Attrition Analysis
  • Customer Profitability
  • Customer Lifetime Value
  • Target Marketing
  • Campaign Analysis
  • Cross Selling



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